Event News

Spikes Asia Announces Additional Content

Mondelēz International Curates a Half-Day Programme Themed on Fearless Talent

28 August 2015

Spikes Asia, the Festival and awards celebrating creative excellence in APAC, have today confirmed a partnership with Mondelēz International, one of the world’s largest snack companies, with iconic brands such as Oreo and Ritz biscuits, Cadbury and Milka chocolate and Trident gum, for this year’s festival.

The sponsorship will aim to help support, nurture and teach marketers to grow within their careers and to enhance the work they do for their brands and companies. Each session will feature thought leaders from around the region, who will share their insights and perspective on how to fearlessly tackle the biggest marketing challenges in eCommerce, programmatic and mobile. The series will take place on Friday 11 September between 9:30 – 13:00. Additionally Mondelēz International will have a Fearless Talent booth that focuses on strengthening the presence of employees online so they can shine for both their companies and themselves.

Andrea Hayes, Festival Director, Spikes Asia, called it an exciting move for the Festival. “Every year we ensure that the content programme at Spikes Asia is reflective of the issues and developments of the region’s industry. By having a global company like Mondelēz International champion this, we can get to the very heart of the industry from the perspective of the client.”

This is especially important to Dana Anderson, Chief Marketing Officer at Mondelēz International, who commented, “We feel fortunate to be a part of Spikes Asia, especially to continue our goal to empower and ignite marketers to create fearless work for their brands. At Mondelēz International, one of our priorities is fostering a culture that embraces and encourages fearlessness."

Mondelēz International’s sponsorship is part of their broader “Fearless Talent” initiative, which celebrates and highlights great marketing from around the global, as well as showcasing the fearless talent behind the work. Confirmed speakers include Bryan Rakowski, Equity Director for the Asia Biscuits portfolio at Mondelēz International; Ruth Stubbs, CEO, iProspect, Dentsu Aegis Network Asia Pacific; Bonin Bough, Chief Media and eCommerce Officer at Mondelēz International; Christopher Harrison, Chief Strategy Officer at ZenithOptimedia Group; Michael Gao, Head of mobile business at Alimama; Adam Anger, General Manager for Asia Pacific at Microsoft Advertising; Pete Mitchell, Director Global Media Innovation at Mondelēz International; Ganesh Kashyap, Director, China eCommerce at Mondelēz International; Anthony Ho, Marketing Director, Media at Mondelēz International; Shashank Tripathi, Head of Digital Experience, Global Digital Banking at Standard Chartered Bank; Anna Chan, Managing Director, Amnet Asia and Yogesh Foflia, Head of Platforms and Media, TubeMogul.

Spikes Asia will host three streams of content this year, and the Mondelēz International sessions. Over 70 speakers and 50 sessions have been confirmed as taking place across the three days. Anyone registered to attend the Festival will have access to all content, as well as the dedicated networking events and the Awards Ceremony, which draws the Festival to a close on Friday 11 September.

Further information on the programme as well as details of how to register can be found online at www.spikes.asia.




Awarding Ideas that Work - The most effective marketing communications campaigns in Asia Pacific.


Spikes Asia is an annual celebration and exploration of Asia Pacfific’s creative communications.


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